Product Schema Generator
Generate Product JSON-LD with price, availability, brand and rating.
Processing: This tool runs entirely in your browser. Your input and any file you open stay on your device — nothing is uploaded to a server.
How to use the product schema generator
- Fill in the fields — they start with a worked example.
- Copy the generated script tag.
- Paste it into the page's head, then check it in Google's Rich Results Test.
About this tool
Product markup drives the price, availability and star ratings that appear beneath a shopping result. It is one of the few types that still reliably changes how a listing looks.
It is also the type Google polices most closely, because the incentive to exaggerate is obvious. Ratings must come from real reviews shown on the page; prices and availability must match what a visitor sees. Self-serving markup — a five-star average from no visible reviews — is a common cause of manual actions against shops.
Leave the rating fields empty unless you genuinely display reviews.
Common uses
- Marking up a product page with price and stock.
- Adding review stars that reflect real reviews on the page.
- Giving search engines the SKU and brand.
Frequently asked questions
- Can I add a rating if I have no reviews?
- No. Aggregate ratings must come from reviews visible on the page. Inventing them is a policy violation and a common reason for manual actions.
- What availability values are allowed?
- Schema.org values such as InStock, OutOfStock, PreOrder and BackOrder. This tool writes the full URL form Google expects.
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